GPE has announced today that VF Corp, which trades as The North Face, the quality outdoor clothing brand, has signed a lease to expand its global flagship, located at Walmar House, 288-300 Regent Street, W1. The clothing brand’s new space comprises approximately 10,000 sq ft across the ground and basement floors, which will increase its retail footprint by 33%.
The North Face has traded successfully at GPE’s Walmar House site since 2015 and the expansion follows a duration of strong trading at the current flagship store in the heart of London’s major shopping district. Walmar House is a Grade II Listed building prominently positioned on Regent Street, a renowned shopping district rich in history and culture, 56,500 sq ft across seven floors of retail space. VF Corp has committed The North Face brand to a 10-year lease.
Further south on Regent St, British contemporary designer fashion brand, JOSEPH, has also signed a lease for a new store located at Kingsland House, 124 Regent Street, W1. This lease signing completes the repositioning of the retail offering at Kingsland and Carrington House, following TUMI, Russell & Bromley, Pret A Manger and The Body Shop who completed new leases with GPE last year. This will be JOSEPH's 6th London stand-alone store.