Swarovski to open premium store at GPE’s Kingsland House

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GPE has announced today that the Austrian crystal brand, Swarovski, has signed a new ten-year lease for its latest London store at 122 Regent Street, W1. Swarovski’s latest unit comprises 1,500 sq ft across three floors and will officially open ahead of the brand marking its 130th anniversary next year.

The new store is situated within the iconic grade II listed Kingsland House, prominently positioned on the east side of Regent Street, within the heart of the West End’s shopping district. The building is rich in culture and history, with Piccadilly station a few minutes’ walk away and sits at the junction between Mayfair and Soho. Swarovski will offer its luxury crystal collection and fine jewellery line, Swarovski Created Diamonds.

Swarovski will join the wider retail offering at Kingsland and Carrington House, including JOSEPH, TUMI, Russell & Bromley and Pret A Manger.

We are thrilled that Swarovski has chosen Kingsland House for their latest store. Their premium shop fit-out will add something unique to Regent Street for all customers to enjoy. The brand’s collections have a broad reach worldwide and will complement the local retail offer in the heart of London.

Sarah Goldman
Sarah Goldman
Head of Retail

About Swarovski's new store

Well renowned for being the ‘Masters of Light’ Swarovski’s new store will be fitted out in its premium shop-fit concept, WonderLux, which will showcase the Swarovski signature blue colour palette. Guests will be welcomed to a sensory-led retail space decorated with metallic finishes, fluted glass, with chrome and silk accents. The store will also contain an exclusive suite for all clients on the mezzanine floor to host customers on a 1-2-1 personal basis.