Best in class building design
Our design brief for 73/89 Oxford Street was to replace the tired art deco facade building with a vibrant retail offer, sensitive to the Soho Conservation Area.
The new 90,700 sq ft building will offer a striking façade of stainless steel, glass and aluminum, providing large scale retail units over four floors, with flexible 15,000 sq ft office floorplates above.
A kink in the site is expressed in the Oxford Street façade and will widen the pavement towards the Crossrail station, opening views to the entrance and easing the flow of pedestrians into Dean Street and the station plaza.
The office entrance on Dean Street utilises the original terracotta façade to provide a striking four-storey reception, which will be flooded by natural light. To maximise the floor plates, but still retain the façade, we needed to raise the façade by 900mm. The scale of this task was a first for a building of this type.